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JioStar secures 15 brands across eight categories for West Indies tour of India
JioStar has confirmed 15 sponsorships for the upcoming West Indies tour of India in 2026. The sponsors represent various categories including banking, wellness, and automotive. This series will consist of three ODIs and five T20Is starting in late September. The broadcaster aims to engage audiences through targeted advertising during the festive season. JioStar plans a six-month cricket calendar featuring multiple series with various touring teams.
How three colonial powers gained, and then lost, control over the straits of Hormuz, Bab el-Mandeb
From Zheng He to the Carter Doctrine, a historical arc shows how control over Hormuz and Bab el-Mandeb has repeatedly shifted—often ending in overreach and local resistance rather than lasting domination.
Streaming overtakes TV in India’s content investment for first time: MPA
India's video content investment is shifting towards online streaming as it accounts for 46% in 2025. Television's share declines to 42%, marking a significant change in the video industry. Local films are also seeing growth, with strong box office performances reported in India, Vietnam, and Indonesia. Consolidation is taking place in the market, particularly in India and Korea, impacting production economics.
Print media holds ground as advertisers back reach, credibility and premium audiences
Print media in India has shown resilience amid global downturns with increased advertising revenue and volumes. As brands continue to invest in print, the festive season is expected to boost spending significantly. Data indicates that English dailies experienced a rise in advertising revenue from accredited agencies, marking a growing trend. This year's festive season is anticipated to drive higher advertising volumes in various sectors.
Cinematographic film not IT software under GST: HC; quashes Rs 79 cr tax demand on Karan Johar firms
Bombay High Court maintained that a cinematographic film is not IT software under GST law regardless of its method of delivery. The court set aside a tax demand of over Rs 79.7 crore from Karan Johar's two production companies after stating that the transactions as licensing of IT software under Services Accounting Code (SAC) 998340, attracting 18 per cent Goods and Services Tax (GST).
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