Prabhat emphasized the need for India's media and entertainment industry to create enduring economic value. He noted that overwhelming scale of content production is insufficient for sustainability and growth in creative enterprises. Greater investment in original intellectual property and improved protection against piracy were highlighted as essential.

JioStar is betting that India’s next phase of sports viewing will combine live matches with AI, commerce, regional languages and interactive features. With Indian-language viewing accounting for 90% of watch time and integrations such as Swiggy driving transactions, the broadcaster is looking beyond eyeballs to turn its growing sports audience into a broader digital commerce opportunity.

Tourism and Culture Minister Gajendra Singh Shekhawat sees a human comeback in an AI-heavy content world, predicting audiences will gravitate towards more authentic, less AI-driven storytelling. He also wants India to move from being a massive content consumer to a global creator of original IP, using its stories to power tourism and creative economy.

Uday Shankar, at FICCI FRAMES, discussed the media industry's responsibility in building Brand India. He highlighted the need for diverse storytelling in news, entertainment, and sports. Shankar emphasized that media shapes society's imagination and aspirations for a better future. He acknowledged the industry's changes with a younger generation bringing innovative ideas and solutions. Overall, he believes the media's role is critical in shaping India's narrative and identity.