AdNexa.ai is combining media strategy, technology, execution and accountability through its OneView platform as it targets enterprise media spending and expands across Europe. The platform connects media insights with near real-time execution, integrating 15 platforms and running thousands of automated checks across social, search and programmatic media. The company says its automation has cut manual effort by about 90%, while its Advanced Audit helps brands identify inefficiencies and potential efficiency gains.

Pocket FM has launched Sherpa, an AI-powered fiction platform designed to help writers build and manage long-running stories across hundreds of episodes. The platform uses specialised AI agents and long-term narrative memory to maintain characters, relationships and storylines, as Pocket FM seeks to scale content production and help creators develop intellectual property across formats and markets.

Rohit Sharma’s entertainment debut,Family Full House with Rohit Sharma, has signed eight sponsors ahead of its premiere on Sony Entertainment Television and Sony LIV. Skoda, PhonePe and Google Search AI Mode are among the top sponsors, as Sony looks to leverage Sharma’s popularity and the family-game format for brand integrations.

Genetic analysis of South American tiger cats has revealed five distinct species, including one previously unknown animal found in Bolivia