A recent report indicates that 81% of marketers in India prioritize reach in media planning. Despite this, only 17% consider attention quality as important for their decisions. Measurement of attention remains a significant challenge, with 92% of marketers highlighting the lack of standardization. The report emphasizes the need for attention metrics to complement reach in advertising strategies.

Sony Marathi has onboarded 13 brand partners for the upcoming season of Kon Honar Crorepati, hosted by Madhuri Dixit. The show is set to premiere on October 12, 2026, at 9 pm. ChatGPT and PNG Jewellers will be the co-presenting sponsors for this season's theme, Aata Khel Badalnaar. Various brands, including Fortune+ Soyabean Oil, Avaada, and Sunder Super Coconut Cookies, will join as partners.

While industry bodies have welcomed the move, they have also sought transparent, uniform pricing rules to prevent excessive mark-ups and ensure a level playing field for domestic manufacturers

Investors in India's sports industry are diversifying their focus beyond cricket to include women's sports and emerging leagues. Companies like Capri Sports and JKC Sports are betting on developing sustainable sporting properties outside cricket. Streaming is also changing the landscape by allowing sports to engage audiences without traditional television dependence. As interest in women's sports grows, corporate investment is expected to rise in various disciplines.