Entertainment

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Oct 10, 2026

81% of Indian marketers prioritise reach, only 17% attention quality: Report

A recent report indicates that 81% of marketers in India prioritize reach in media planning. Despite this, only 17% consider attention quality as important for their decisions. Measurement of attention remains a significant challenge, with 92% of marketers highlighting the lack of standardization. The report emphasizes the need for attention metrics to complement reach in advertising strategies.

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Oct 10, 2026

Sony Marathi ropes in 13 brand partners for 'Kon Honar Crorepati' hosted by Madhuri Dixit

Sony Marathi has onboarded 13 brand partners for the upcoming season of Kon Honar Crorepati, hosted by Madhuri Dixit. The show is set to premiere on October 12, 2026, at 9 pm. ChatGPT and PNG Jewellers will be the co-presenting sponsors for this season's theme, Aata Khel Badalnaar. Various brands, including Fortune+ Soyabean Oil, Avaada, and Sunder Super Coconut Cookies, will join as partners.

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Oct 9, 2026

Cancer drug margin cap sparks affordability concerns; industry seeks uniform pricing rules

While industry bodies have welcomed the move, they have also sought transparent, uniform pricing rules to prevent excessive mark-ups and ensure a level playing field for domestic manufacturers

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Oct 9, 2026

Beyond cricket! Investors game for sports’ next big bet

Investors in India's sports industry are diversifying their focus beyond cricket to include women's sports and emerging leagues. Companies like Capri Sports and JKC Sports are betting on developing sustainable sporting properties outside cricket. Streaming is also changing the landscape by allowing sports to engage audiences without traditional television dependence. As interest in women's sports grows, corporate investment is expected to rise in various disciplines.

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Oct 9, 2026

Why Tanushree Dutta Said ‘Evil Is Dead’ On Hearing Of Nana Patekar’s Death: The #MeToo Allegations & Court Battle

Nana Patekar-Tanushree Dutta #MeToo Row Timeline: What were the allegations? What happened when they reached cops, court? Did it impact their careers?

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Oct 8, 2026

Nana Patekar: Consummate artiste who defined on screen intensity

Nana Patekar, a renowned Indian actor, passed away at his home in Goa at the age of 76. He had a complex persona and impressive versatility, excelling in various film genres throughout his career. Patekar was recognised for his impactful performances in critically acclaimed films and social contributions. He faced controversy during his life, but his legacy remains significant in Indian cinema.

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Oct 8, 2026

IICT, YouTube unveil four AI-enabled short films under Create with AI programme

The Indian Institute of Creative Technologies and YouTube introduced AI-enabled short films under their Create with AI programme. These films were produced in collaboration with various creative studios and showcased at the IICT Theatre in Mumbai. The initiative, launched in November 2025, aims to support AI-led projects in India. Generative media tools are expected to boost productivity for creative professionals, saving significant amounts of time.

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Oct 8, 2026

Nana Patekar dies at 75: A look at the veteran actor’s remarkable cinema journey

The actor’s death marks the end of a career spanning decades, memorable characters, major awards and an enduring connection with audiences

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Oct 7, 2026

Serena Williams, Olympic gold and nine egos: Abhinav Bindra’s playbook for corporate India

Olympic champion Abhinav Bindra says exceptional performance does not require exceptional confidence — a lesson drawn from a 22-year sporting career marked by self-doubt, difficult team dynamics and relentless preparation that now shapes his approach to business and investing.

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Oct 7, 2026

YouTube to distribute ISL for free as Sony bags TV, digital rights for 2026-27 season

The Indian Super League has announced a partnership with YouTube for its 2026-27 season broadcasting. All 163 matches will be streamed live and free on YouTube, enhancing accessibility for fans. Sony Sports Network will broadcast the league on television, ensuring a comprehensive viewing experience.

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