BARC registration delay deepens TV ratings market rift in India

Oct 20, 2026

The ministry of information and broadcasting (MIB) is yet to decide on fresh registration applications from BARC and TAM India, a joint venture between Nielsen and Kantar Media. Key concerns include BARC's ownership structure, progress on cross-media measurement and the absence of an updated Broadcast India study, according to people familiar with the matter.

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