Sony Marathi has onboarded 13 brand partners for the upcoming season of Kon Honar Crorepati, hosted by Madhuri Dixit. The show is set to premiere on October 12, 2026, at 9 pm. ChatGPT and PNG Jewellers will be the co-presenting sponsors for this season's theme, Aata Khel Badalnaar. Various brands, including Fortune+ Soyabean Oil, Avaada, and Sunder Super Coconut Cookies, will join as partners.